I'm JP, Senior Graphic Designer and Creative Lead based in Brisbane. Twelve years of brand building, campaign creative, and creative direction. All of it in-house, all of it at scale.

Featured Work

A full rebrand from name to mark

A full rebrand from name to mark
A packaging redesign built to scale

A packaging redesign built to scale
Hydration Fuel: full product launch

Hydration Fuel: full product launch
RPG Gel: full product launch

RPG Gel: full product launch
The Black Friday campaign that made brand history

The Black Friday campaign that made brand history
PBL Running Cap: concept to campaign

PBL Running Cap: concept to campaign
Performance Socks: concept to campaign

Performance Socks: concept to campaign
Community event: brand to campaign

Community event: brand to campaign

Skills

    • Brand Identity

    • Campaign Creative

    • Packaging & Label Design

    • Art Direction

    • Creative Direction

    • Social Media Content

    • Print Design (Posters, Flyers, Brochures)

    • Email Design

    • Landing Page Design

    • Campaign Planning & Strategy

    • Go-to-Market Execution

    • Paid Social Creative

    • Email Marketing

    • eCommerce (Shopify)

    • Meta & Google Ads

    • Google Analytics

    • SEO (Fundamentals)

    • CRO & Landing Pages

    • Creative Direction

    • Team Leadership & Mentoring

    • Stakeholder & Exec Management

    • Supplier Sourcing & Management

    • Budget Management

    • Workflow & Process Optimisation

About

Twelve years in-house at one of Australia's leading supplement brands. I led the creative team through a full rebrand and packaging redesign, built a visual identity from the ground up, and helped take the business from a small operation to an award-winning national brand. I work across creative direction, design, campaigns, content, and team leadership, coming in at the strategic end and staying hands-on through execution. Ready for the next one.