I'm JP, a Senior Graphic Designer and Creative Lead based in Brisbane.

Twelve years in-house at one of Australia's leading supplement brands gave me something most designers don't get: the time and ownership to actually build something. I led the creative team through a full rebrand and packaging redesign, and spent every year after that pushing the brand forward without losing what made it work.

My background spans brand identity, campaign creative, packaging, digital marketing, and content production. I come in at the strategic end and stay hands-on through execution. For photography and video I bring the creative direction and concept, briefing and shaping the output from the front.

I've built and led small focused teams across design, 3D, content, and social. I'm comfortable managing up and leading down, keeping a creative vision coherent across disciplines while staying close to the work myself.

'Twelve years in one place builds something. I'm ready to bring it somewhere new.